Mobile technologies continue to play a larger role in reaching consumers and driving them to our restaurants. GroundTruth accelerates Arby’s ability to stay ahead of the omni-channel curve and better engage with our hungry guests in real-time. Our category is highly competitive, one in which decisions are made quickly and where loyalty is a premium. By partnering with GroundTruth, we’re able to better identify, connect and attract consumers based on the depth of location intelligence their unique solutions provide.
Mary Ellen Barto, Vice President, Media Services, Arby's Restaurant Group