Compared to other forms of media, local as its own category is only around nine years old, says Sarah Ohle, vice president of marketing insights at GroundTruth. GroundTruth, a mobile advertising and data tech company (previously xAd), is focused on offline consumer behaviors that, when analyzed and cross-referenced, can provide
People buy cars in person, not online. Yet automotive marketers continue to rely on digital metrics to measure success, even though research shows there’s no correlation between click-through rates (CTRs) and offline actions. Online performance may appear positive, but it isn’t having a positive impact on the metrics that matters
According to foot traffic behaviors, consumer tastes are changing and what was once touted as ‘the future of dining’ may soon not exist, writes GroundTruth’s Sarah Ohle. For those unfamiliar, fast casual eateries are defined by slightly higher check sizes than fast food ($9, instead of $5 to 7), ample and
Brands know they can refine their local ads to be more relevant — but they may not realize that location targeting can deliver similar results on a national level, writes GroundTruth’s Dan Silver. If marketers ever doubted the value of location intelligence, that time has long since passed. According
Brief: Taco Bell, the Mexican fast-food chain with 7,000 restaurants in the U.S., drove more than 170,000 store visits with a two-week mobile campaign that raised money for a college scholarship program. GroundTruth, a location-based mobile ad platform formerly known as xAd, ran the “Location for Good” campaign to
Less than a quarter (24%) of mobile media planners use third parties to measure and validate their data, according to new research, despite ongoing calls from marketers for digital giants to increase their third party measurement partners. GroundTruth (formerly xAd), conducted the study in conjunction with ExchangeWire, which saw it survey over
New York, NY – March 23, 2016 – Location-based mobile advertising is fast becoming a competitive differentiator, according to a new report by Forbes Insights, in association with xAd: “Location: A Strategic Marketing Imperative.” With mobile surpassing desktop computers as the most essential tool for making a purchasing decision, the ability
New York, NY – March 3, 2016 – xAd, the leading location platform that enables marketers to reach the right people based on the real places they visit every day, announced a partnership with OUTFRONT Media Inc. (NYSE: OUT), one of the largest out-of-home media companies in the U.S., to expand the OUTFRONT mobile product
NEW YORK – March 1, 2016 – xAd, the leading location platform that enables marketers to reach the right people based on the real places they visit every day, today announced John Costello, President, Global Marketing and Innovation at Dunkin’ Brands, and William “Bill” Zerella, CFO of Fitbit, have been appointed to its Board
BARCELONA – February 23, 2016 – xAd, the leading location platform that enables marketers to reach the right people based on the real places they visit every day, today announced MarketPlace, the first and only transparent, self-serve marketing platform for real-time, location-based campaign planning, buying and reporting. MarketPlace is the only end-to-end
LONDON, UK – November 24, 2015 – The Movember Foundation, the charity changing the face of men’s health, is working with xAd, the leader in location-based marketing, to drive awareness, website visits and sign-ups among the office and commuter audience for its annual campaign this month. This year, Movember
NEW YORK – November 19, 2015 – Nearly half of the world’s population — more than 3 billion people — live off of just $2.50 a day. This year, holiday shoppers in the U.S. have a unique opportunity to give meaningful gifts to family and friends that will help
A night dedicated to give to the children. ThinkLA takes this initiative to spread awareness and to collect toys for our youngsters. “Spread good cheer; add toys to the pile! Our holiday party will leave you with a memory Join us…for a night of revelry “.
Now in its 12th year, the AMR is the leading automotive marketing event in the industry. This now two day symposium brings together top speakers from both inside and outside the automotive industry, inspiring the most creative and strategic minds in auto.
Hosted by the Location Based Marketing Association, this two day event with over 500 attendees will feature speakers exploring the “location cookie” over the course of a customer’s day – from connected homes, cars and workplaces to connected stores, restaurants, sports, travel and hospitality venues – and will include