The goal:

Sowohl Frauen als auch Männer für die Movember-Kampagne gewinnen, den Bekanntheitsgrad der Kampagne erhöhen, mehr Teilnehmeranmeldungen für die Movember-Challenge erzielen

Our location solutions.

ÖPNV-Knotenpunkte: Proximity-Targeting werktags an Bahn- und Busstationen, um Pendler mit „Move this Movember“ zu erreichen

Office Proximity Targeting to office buildings and city centers, from Monday through Friday, to drive participant signups for the “Mo this Movember” challenge.





Products Used:


Case Study / Movember

The commuter hub targeting strategy had the strongest engagement rate, with a click through rate (CTR) 70% above industry benchmark. Engagement peaked on Mondays, when users were more likely to be in a health-conscious mindset after the weekend.

1 %

above CTR benchmark